Why knowing the difference between “do you agree with the decision” and “can you support the decision” matters for Benefits Realisation Management

Paweł Czerwiński

Benefits Realisation Management (BRM) is a set of processes structured to close the gap between strategy planning and execution by ensuring the implementation of the most valuable initiatives.

The output of BRM is the creation of strategic value for the business.

Project management practitioners recognise projects as a structured way to implement business changes. However, the majority thinks business changes are hard because is is difficult to come to a consensus about particular issues.

One issue is coming to a consensus on the definition of project success.

Consensus is a tricky word. As Kupe Kupersmith puts it, consensus building can have some negative scenarios:

  1. A decision never gets made or is delayed — By trying to get everyone to agree, stubbornness can kick in and individuals can stall or stop decisions from being made.
  2. A weaker solution can be determined — By trying to include something for everyone the best solution can be watered down.

So, in the end, you don’t want consensus — you want buy-in from the group. The definition of buy-in is “agreement to support a decision”, as opposed to “a position reached by a group as a whole”.

This is knowing the difference between “do you agree with the decision” which is trying to build consensus and “can you support the decision”, which is the buy-in.

It really makes a difference to understand how a simple phrase can support an effective BRM.

Read the following to get inspired:

--

--

--

Much of my job boils down to understanding and communicating the Answer to the Ultimate Question of Life, the Universe and Everything. | Find me at zoetrope.gr

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

How to Choose The Best Solution From Vast Possibility;

Transitioning From Quality to Product Management — pt 2

Prioritizing Users in a Product Management Scenario

Product Management 101: Introduction

Connecting Google Analytics and Google Search Console in times of domain properties

Screenshot of Google Search

Measure product perception and growth for Internal data products.

Getting from product strategy to product roadmap

The product roadmap is an agile and long-term product development plan

The Protocol Series — Key learnings from our efforts to codify our ways of working and drive their…

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Zoe Marmara ⚡

Zoe Marmara ⚡

Much of my job boils down to understanding and communicating the Answer to the Ultimate Question of Life, the Universe and Everything. | Find me at zoetrope.gr

More from Medium

Product Management; I Have Penned Down Everything You Need To Know

Cheers to a good year — Roundup — Insight

As a product manager, how can you better manage your time?

Straw management